Services
Branding
Branding is so important to a business, not only does it make a lasting impression on customers, it also informs customers and clients what to expect from your company. As an experienced logo designer and brand developer, I will help you develop your brand identity by creating a fresh logo design and brand guidelines that will capture the attention of your customers and clients. I typically provide three design options for you to choose from so that you have a variety of options. Once we finalize a logo, I develop brand guidelines for you that clearly define rules and standards for communicating how your brand should be represented to people.
Graphic Design
Being a Graphic Designer is amazing because there is no limit to what I can do. In addition to branding and website design, I also design stationary such as letterheads, business cards, brochures, invitations, greeting cards, book covers, and more. Market your brand with hand-crafted marketing materials to create a professional brand experience. Or even get custom designed invitations for your next big event!
Website Design
Designing websites is one of my favourite things to do! Before developing any website, you have to start with a design. Wireframes are crucial, beginning with the site architecture draft. This is a barebones outline for the layout of your site, and where I will figure out user flows for better user experience. I then work on the design draft, where the design will replicate the live site (with colours, images, and content). I will design a completely customized website that conveys your brand’s identity curated for specific platforms including Squarespace, Shopify, or Wordpress.
Website Development
This is where the magic happens – I bring your website to life! I will custom-build your website on Squarespace, Shopify, or Wordpress, adhering to UX/UI design best practices and meeting accessibility requirements. I work hard to ensure optimal mobile responsiveness, so that the design works on desktop, tablet, and mobile. Certain platforms come with themes that limit customization capabilities, but I try to break the barriers and provide you with the most custom website possible.
Sign up for a Monthly Maintenance Package
When your web design project is done, the work isn’t over! Sign up for one of my monthly maintenance packages, where I can provide monthly website health check-ins to ensure your site is continuing to run without a hitch.
My Design Process
This is my five phase process for my web design projects. For projects such as stationary work, the process includes the first two phases (and sometime three, depending on if you want your designs printed). But of course, quality assurance is provided for every project.
Design
In the design phase, I will design your product, whether it be your branding, website, stationary, etc. You will have two rounds of revisions for each design.
Discovery
Everyone has their own vision. The discovery phase is where we discuss your goals, ideas, and creative direction. It’s where I get to know you and your brand!
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Development
This is where your design comes to life! In the development phase, I will develop your website and ensure optimal mobile responsiveness. You will have two rounds of revisions at this stage.
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Launch
In this stage, once I go through quality assurance, I will launch your website! At this point I will hand your design assets and ownership off to you. It’s all yours!
Maintenance
You can sign up for an optional maintenance package, where I can provide monthly website health check-ins to ensure your site is continuing to run without a hitch.
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Check out my Art Gallery!
Follow me @qellyscakes
